One Obvious Reason Why Content Marketers Are Not Feeling Effective

by Michele Linn
One stat from this year’s B2B content marketing research surprised me: Only 44% of B2B marketers are clear on what content marketing success looks like. To me, this is incredible, especially as it plays into another finding – only 30% of marketers consider themselves to be effective. Why are you even using content marketing if you don’t know what success is – and how it wil ...Read the full article