‘The Peanuts Movie’ is the first brand to buy Snapchat’s sponsored selfie lens

Snoopy is the star of Snapchat’s first sponsored selfie lens. Tomorrow, the iconic cartoon beagle and his furry pal Woodstock are appearing in its first Sponsored Lens, the app’s batty feature that overlays animated filters on users’ selfies. Fox Studios is the first brand to pay Snapchat to advertise in the recently launched feature, promoting next Friday’s release of “The Peanuts Movie.Read the full article