What CMOs Need To Know About Demand Side Platforms (DSPs)

The programmatic display space is full of technological acronyms these days. In this column, I’ll explain the role of one of them — the Demand Side Platform or DSP — to help CMOs make critical decisions about their strategies. A DSP’s place in the tech landscape is to respond on behalf of advertisers to bid requests from Supply Side Platforms. Here’s how it works.Read the full article