Why iOS 9’s Ad Blocking Isn’t Dire For Advertisers

Three, two, one… The ad screen countdown continues. Without even glancing at the dancing pixels before his eyes, the consumer clicks the “skip” prompt. With ads shown in nearly every nook and cranny of the real estate we affectionately dub “the web,” consumers are increasingly — do I dare say — ignoring the very message advertisers have worked so hard to share with them.Read the full article