Fanatical Prospecting – Book Interview

by Heidi Cohen
Q: What’s your best piece of advice for readers looking to improve their marketing? Step into your prospective customer’s shoes and learn to speak their language. This is the key to connecting with them and pulling them in. Q: What was the inspiration for your book? The number one reason for failure in sales is an empty pipeline and the number one reason for an empty pipe is ...Read the full article