Adopt framework thinking to be a marketing optimization leader

by Chris Goward
So, the other day, my 10-year-old daughter says to me, “Daddy, why do all the books you read say ‘Leadership’ on the front? Why is that all you read about?” “Well,” I say, “leadership is one of the topics I’m learning more about this year.” “But, why do you need to read books about it?” she continues, “Shouldn’t you be your own kind of leader? Why do you need to copy what oth ...Read the full article