Don’t Create Your Content Strategy Until You Research These 6 Things

by Demian Farnworth
I’m here today with a reminder about an all-important truth when it comes to content strategy: research is everything. When I evaluate copy and content strategies, I often see what amounts to copycat content. Not that these people are stealing. No. Typically, it’s clear to see they are working off of limited information (perhaps their client is stiff-lipped) or simply look ...Read the full article