How Alex & Ani’s app got 75,000 downloads in 3 weeks

On Alex & Ani’s iPhone app, released Oct. 1, you can pose a question to an “Ogham Oracle” and receive a piece of life advice in return, derived from the ancient Celtic divination system. Or you can discover your “personal blueprint,” which explores the symbols that define you, like your birthstone. You can also shop for $38 bangles.Read the full article