How fashion mags and football can show digital marketers the path forward

By Julian Baring, General Manager, North America, Adform On a midwinter Sunday every year Americans cluster around their TV sets for the premiere U.S. televised sports event of the year. Of course, a huge number of the people who sit down, chips and chunky guac in their laps, to watch the Super Bowl couldn’t care less about the football.Read the full article