How Programmatic Printing is Breathing Life into Direct Mail

by Ben Plomion
Published 29 mins ago 22 Print is old fashioned. Print is expensive. Print is slow. There are many ways to articulate the decline and death of this paper-based medium, but don’t declare it down for the count just yet. The same programmatic forces that have revolutionized the digital advertising and marketing industries are making their way into a format that is often l ...Read the full article