How to persuade customers they can trust your content

by Rohan Ayyar
One of the tests of how successful your business is to check how much your customers trust you. Unlike a quick sale, trust takes time, effort and diligence to earn. There are several ways in which a business can gain the trust of its customers. While providing them with the best-quality products and services works well, having transparent and realistic marketing practices in ...Read the full article

Varun Agarwal: From failing in engineering to co-founding a million-dollar company In a world where everyone around us want us to "think" and follow the conventional route to success, INK Fellow Varun Agarwal shares a very different mantra of success -- "Don't think." Watch as Varun shares his fascinating story of starting India's largest college merchandise company and becoming a bestselling author, while braving a certain 'Anu Aunty'. ABOUT INK: INKtalks are personal narratives that get straight to the heart of issues in 18 minutes or less. We are committed to capturing and sharing breakthrough ideas, inspiring stories and surprising perspectives--for free! Watch an INKtalk and meet the people who are designing the future--now. ABOUT VARUN AGARWAL: Varun Agarwal is a 25 years old filmmaker, entrepreneur and a bestselling author. He is the co-founder of Alma Mater, India's biggest college apparel/memorabilia company, author of bestseller 'How I braved Anu Aunty & Co-founded A Million Dollar Company', and also the co-founder of Reticular, a social media marketing firm. The pursuit of his interests brought about collaborations with A.R. Rahman, Preity Zinta, and many others. More Info:

Robert Cialdini on the importance of reciprocity.

HSM presents WOBI :: World of Business Ideas, a powerhouse of actionable ideas from people shaping the world today. We've also launched a new YouTube channel: Visit and subscribe for new business content updated daily . Are you interested watching more videos on People? Take a look at our People playlist Subscribe and be the first to see our new videos everyday Join the WOBI community We are on Facebook, join us! Are you following us on Twitter? @Wobi_en Dr. Robert Cialdinis is the best selling author of Influence: Science & Practice, whose groundbreaking, evidence-based research resulted in the "six principles of influence". Listen as he talks here about the first of these principles the importance of reciprocity.