Monday Catch-up: Metrics, New Apps and Customer-centric Best Practices

Here’s some good news to welcome you back to the work week — consumers don’t hate advertising. That’s a relief. Now for a little not-so-good news … Of the 196 million marketing emails sent daily, only 20% get opened Scary stat at first glance, but it begs the question — what metrics should you use to determine whether your email campaigns are successful.Read the full article