Snapchat faces agency questions in UK push

Snapchat’s first European headquarters is set to open in London at the end of this month, according to Business Insider, but U.K. agencies are keen for more analytics from it. The U.K. is Snapchat’s second biggest market, and its audience are frequent users: 10 percent of 16-24 year olds check the app at least ten times a day, according to Ofcom’s August report.Read the full article