Get the brand view of the future of programmatic advertising

by Caroline Bottger
The shift to automated advertising is inevitable, yet issues remain for marketers. While 80 percent of marketers now buy ads programmatically, according to BI Intelligence, there are persistent concerns about ad fraud, privacy, creativity and viewability persist. In the next month, Digiday is hosting two programmatic summits for leading brands and agencies from the U.S.Read the full article