Google to Devalue Web Pages With App Download Interstitials As of Today

by Matt Southern
The Google Webmaster team has announced that, as of today, pages with obtrusive app interstitials will no longer be considered mobile-friendly. As a result, these pages will not be prominently displayed in Google’s mobile search results. This change did not come without warning — in fact, Google has been warning webmasters about app download interstitials as far back as July.Read the full article