Google’s App Interstitial Giant Ad Penalty Is Now Live

by Barry Schwartz
On September 1st, Google told us that giant ads for apps may lead to ranking declines starting on November 1st. Well, that algorithm, aka the “app install interstitial penalty,” went live a day late on November 2nd. Google announced it on various social networks, including Google+ saying: Starting today, pages with an app install interstitial that hide a significant amount o ...Read the full article