The great unboxing: How YouTube is pitching shoppable ads to brands

Product reviews and “unboxing” videos have found massive followings on YouTube. In 2015, unboxing videos raked in 1.1 billion views, translating to 60 million hours of watched footage that shows people opening up product packages for the first time as they dissect and analyze the contents. The video format is fitting for much-hyped electronics, like new iPhone editions, but th ...Read the full article


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