The great unboxing: How YouTube is pitching shoppable ads to brands

Product reviews and “unboxing” videos have found massive followings on YouTube. In 2015, unboxing videos raked in 1.1 billion views, translating to 60 million hours of watched footage that shows people opening up product packages for the first time as they dissect and analyze the contents. The video format is fitting for much-hyped electronics, like new iPhone editions, but th ...Read the full article

AWESOME STUFF WEEK: FASHION #ad

This video contains paid for advertorial Hey! It's Awesome Stuff Week on YouTube, a five-day celebration of awesome stuff with reviews, rants, randomness and more from me and many more of your favorite YouTubers. So check out awesome products, fashion, accessories and more—the stuff that we can't live without—in this video, and at the main playlist at http://Youtube.com/AwesomeStuffWeek Featured items: H By Hudson boots Scarf £15- http://bit.ly/1MGfyRk Philips toothbrush £123- http://bit.ly/1MGg1mu Chunky knitwear £35- http://bit.ly/1j0R4IO Dior Fragrance £46- http://bit.ly/1j0RaA7 •Please leave me a comment and give a thumbs up. It means a lot •SUBSCRIBE http://bit.ly/1kV3htg •DAILY VLOGS http://youtube.com/EveryDayJim •PREVIOUS VIDEO https://youtu.be/mPWT98uAsLA •TWITTER https://twitter.com/jimstweetings •INSTAGRAM https://instagram.com/JimAlfredChapman •SNAPCHAT JimChapman •FACEBOOK http://facebook.com/OfficialJimChapman •TUMBLR http://jimstumblings.tumblr.com •BLOG http://www.jimchapman.co.uk •ADDRESS 2nd Floor 96 Leonard St, London, EC2A 4RH •BUSINESS ENQUIRIES lucy@gleamfutures.com