The Qualifier: Brand Protector, Time Saver & Outreach Humanizer

Our imaginary link-building department is bustling with business: the Link Strategist created a campaign, the Content Designer bridged the gaps between brand and opportunity, and if the Prospector did her job right, most outreach targets should be right on topic. But when you’re working at enterprise scale, “mostly on topic” isn’t close enough. So now it’s the Qualifier’s turn.Read the full article