10 Remarketing Facts to Make You Rethink Your Entire PPC Strategy

by Larry Kim
I have read a couple articles recently about the ‘dangers’ of creepy remarketing. Personally, I think advertisers who are scared of remarketing are either using remarketing all wrong, or have a poor understanding of the awesome power of remarketing. I’ve been using remarketing at WordStream since 2012 and last year, we spent over $500,000 on these ads alone.Read the full article