Engaging And Retaining Mobile Users: Why Data And Machine Learning Are Your Best Friends

by Josh Todd
“Only the data-driven will survive.” That’s my new mantra for marketers. As marketers, we know the keys to our continued success lie with data. However, our challenge is in moving beyond the vague platitudes designed to appease the corporate masses and toward an in-depth knowledge of customers that can inform decisions accurately and at scale.Read the full article