How to Lower the Cost of Social Media Advertising

Seventy percent of marketers expect to spend more on social media ads in 2015 than in 2014. This is contributing to a remarkable 33.5 percent global increase on spending for social media ads this year, bringing the total spend to over $23 billion. Impressive right? Except when you take a step back and realize that this only represents 16 percent of digital ad spending.Read the full article