How upstart Peloton is taking on SoulCycle’s cult fitness brand

by Shareen Pathak
A few years ago, John Foley found himself banned from all SoulCycle and Flywheel classes, forever and in perpetuity. To be fair, Foley was in the midst of founding Peloton, an at-home cycling studio-plus-bike shop aimed at changing the way the boutique fitness industry operates. Founded in 2012, Peloton offers indoor cycling classes at home and on-demand.Read the full article