NikeID for the 1 percent: Farfetch offers customizable $10,000 ostrich-skin sneakers

NikeID took the marketing world by storm with the idea it could offer customized sneakers to everyone. Farfetch is going in the opposite direction: combining customization with the fine craftsmanship, top-of-the-line materials and a creative director’s vision promised by luxury footwear. In a partnership with London-based footwear brand Swear, Farfetch has launched MySwear, th ...Read the full article