The Surprise Discovery Wayfair Made About Organic Rankings And Conversions

After a recent Google algorithm update, Wayfair (where I’m an SEO manager) learned that traffic from a #1 organic ranking converts much better than traffic from lower rankings. We’ve always worked under the assumption that organic visits were created equal. We assumed that whether we got 100 visits in ninth position or 100 in second, they would act more or less the same on-site.Read the full article