Why Creatives Really Should Know About Marketing Automation

In the final season of AMC's Mad Men, during "The Monolith" episode, Harry Crane, the agency's media buyer, demands that the firm purchase him a computer. The computer of which he speaks could be considered one of the earliest examples of ad tech. A 1969 Harvard Business Review article described the computer as being capable of performing data analysis that would "enable bus ...Read the full article