Why L’Oréal is bringing fast-twitch content in-house

by Tanya Dua
L’Oréal is the latest brand to to bring content-creation in-house, with an in-house studio set to launch at its Canadian headquarters. The content arm, housed in Montreal, will consist of three people to start, with the mandate to produce real-time, local and shareable content for all of the 35 brands in L’Oréal’s Canadian portfolio — including brands like Maybelline and Kiehl’s.Read the full article

shu uemura how to: shape your eyebrows

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