You’re Thinking About Social Media ROI All Wrong

by Kevin Shively
In his closing keynote at our =LIFT(Social,2015) conference, Adam Schoenfeld threw something up on the big screen that he called “the most dangerous slide of his presentation.” Adam was being a bit tongue-in-cheek with that comment, but there’s also truth to his words. How to Define Social Impact and Communicate Your Performance Download Social ROI is one of those terms t ...Read the full article