Affiliate Network Skimlinks Sets Up A “Data Co-op” With Publishers

Affiliate marketing network Skimlinks is adding “data provider” to its resume. And it’s getting publishers into the act. Today, the UK-based company is announcing the launch of Audiences by Skimlinks, a programmatic targeting service for advertisers. It pools anonymous, aggregated data from all participating publishers, uses it for ad or other targeting, and then shares the ...Read the full article