‘Delicious, warm meal': Jimmy Dean woos millennials with the basics

by Tanya Dua
This is ThinkTank, a series in which we quiz brand chiefs and CMOs on where the industry is heading. Jimmy Dean’s sun mascot has been the proud presenter of its sausages and patties for decade. But that has changed with its latest campaign with Ogilvy & Mather — a take on paying it forward called “Shine It Forward.Read the full article