Facebook Offers New Tools To Measure Foot Traffic, Dynamically Use Location In Ads

by Greg Sterling
Facebook is launching two related products for local businesses. One is a free analytics tool called “Local Insights” that shows small business owners foot traffic around their stores. The other is an update to Local Awareness Ads that allows businesses with at least five locations to dynamically make their campaigns on Facebook more locally relevant by pre-populating location information.Read the full article