Google’s Shifting SERPs Signal the End of Generic Results

Published 1 min ago 27 In the field of SEO, we’ve known for years that Google is constantly running new tests on how results are displayed. It’s quite common to see a font size change or ad placements being rearranged, only to see those changes disappear a few hours later. But 2015 has seen some dramatic and permanent changes to Google’s search engine results pages (SE ...Read the full article