How Conversion Rate Optimization Helps Improve Sales on Shopify

Many shoppers circle the sales funnel only to jump back out again. Why? Lots of reasons, actually. There are tons of things – some of them tiny, minuscule even – which could change your customer’s mind at the last moment, causing them to say “I’m out”. Something as simple as an increase in font size, or a swapping a single word in a phrase could massively improve your conversion rates.Read the full article