On Mobile, Black Friday Matters More Than Cyber Monday

When you’re a consumer tech company planning your Q4 marketing budget, it’s easy to think of Black Friday as a relic of the brick-and-mortar world: people waiting at the doors at Best Buy or laden with shopping bags from Macy’s, buying for others or for themselves. Given the world in which you work, you might instinctively focus your marketing efforts on Black Friday’s younger ...Read the full article