‘Our focus in digital is on getting what we pay for': Unilever’s drive to lower digital ad waste

Unilever pretty much rewrote the rules on ad viewability last year. The packaged-goods giant also has one of the most advanced programmatic advertising strategies in the market, complete with its own trading desk, which its agency Mindshare manages on its behalf. Sarah Mansfield was in the driver’s seat for the U.K.Read the full article