Running brand Tracksmith has a magazine for the anti-Nike hard-core runner crowd

Unlike most sports, running comes with an extremely low barrier to entry. So, major brands like Nike, Reebok and New Balance can make money by marketing to the “casual” runner, and athleisure acolytes are eating it up. Trendy patterned spandex show the world that they just went running, or plan to maybe run later.Read the full article