Should we pander?

by Seth Godin
In a race to go faster, cheaper and wider, it's tempting to strip away elegance, ornamentation or subtlety. If you want to reach more people, aim for average. The market, given a choice, often picks something that's short-term, shoddy, inane, obvious, cheap, a quick thrill. Given the choice, the market almost never votes for the building, the monument or the civic development ...Read the full article