Study: Retailers Are Ignoring More Than 80% Of Customers’ Social Media Requests

by Martin Beck
Ignoring your customers is a cardinal sin of business. Yet that’s exactly what a large majority of retailers are doing on social media, according to a new Sprout Social study. The stats from the Spout Social’s Q4 2015 Index are damning. Retailers failed to respond to more than 80 percent of consumer questions and requests on social media in the last year.Read the full article