Targeting On Google’s Display Network (GDN): The Lowdown On Layering

by Mona Elesseily
Historically, the Google Display Network (GDN) had limited features, and it was impossible to fine-tune and narrowly target segments/users/customers. Today, there are more ways advertisers can target people/users interested in buying products or services. Furthermore, we’re better able to layer products so they work in tandem.Read the full article