Why ‘acceptable’ ads are no silver bullet for ad blocking

by Ricardo Bilton
When it comes to multi-party efforts to clean up an industry, conflicts are the norm, not the exception. AdBlock Plus assembled members of 15-odd publishers, agencies and industry groups for a private dinner on Tuesday night to dish on the future of ad blocking. On the agenda: hashing out the details about the company’s “acceptable ads” board, an independent industry-wide body ...Read the full article