With shopping data, Skimlinks gives publishers a new way to take on Facebook

by Lucia Moses
When it comes to competing for digital ad dollars, it’s hard for publishers to beat the ad-targeting prowess of Facebook and Google. But Skimlinks says it has a way to help level the playing field. Started in 2006, London-based Skimlinks helps publishers including Time Inc., Gawker and Daily Mail make money from their content by inserting buy links into their sites.Read the full article