Are Calculated Metrics A Blessing Or A Curse?

A few days ago, Google Analytics announced it was introducing ‘calculated metrics’. When we got chatting about this in a planning meeting recently, half of us said, “Yes! That’s cool”, the other half weren’t so enamoured. I was in the excited half of the group. And I immediately wanted to rush into GA, setup my 5 calculated (or compound) metrics and sit back and wait to be amazed.Read the full article