Copyranter: On terrible taglines

Mark Duffy has written the Copyranter blog for 10 years and is a freelancing copywriter with 20-plus years of experience. His hockey wrist shot is better than yours. The Great American Tagline was already brain dead when Nike pulled the plug three years ago by insanely killing “Just Do It” as its universal worldwide brand statement.Read the full article

  • How Nike+ Made 'Just Do It' Obsolete - 490 Tweets - CANNES, France—Nike and R/GA used a forum at the Cannes Lions festival here today to celebrate FuelBand, their latest collaboration in a growing set of workout-measurement services that are completely changing the formerly product-focused company's approach to marketing.