Debunking 3 Big Myths You Probably Believed About Mobile Ads

Mobile advertising has confounded marketers because it represents a paradigm shift in the way consumers behave. The Internet used to start with a URL typed into a web browser; now it starts with a finger touching an app icon on a phone’s home screen. According to Nielsen, consumers use an average of 26.7 apps a month — and advertising in those apps takes on various shapes and sizes.Read the full article