How Campbell is taking cues from tech to reorganize internally

by Shareen Pathak
This is ThinkTank, a series in which we quiz brand chiefs and CMOs on where the industry is heading. Campbell Soup Co. is the classic example of a behemoth packaged goods maker that wants to get faster. It has increased digital spend from 22 percent of its ad budget to just over 40 percent this year. In Campbell’s annual filing, it laid out plans to embrace digital marketing and e-commerce.Read the full article