Is That A Fact? 5 Principles For Proving That Digital Advertising Works

by Peter Minnium
“Come on, Peter,” chided the CMO, “you can’t expect me to commit millions of dollars in media spending based on that evidence.” The first 50 minutes of the one-hour meeting at this major brand marketer had gone spectacularly well. I was still at the IAB and had come to present the latest and greatest in digital advertising experiences, from new display forms to digital video and native.Read the full article