Study: The Content That Compels People to Buy

by Nathan Safran
The internet has deeply and thoroughly affected the way consumers research and buy. E-commerce is rapidly growing and has been a great equalizer in allowing consumers to research a brand or product before each purchasing decision. According to Forrester’s “US eCommerce Forecast: 2013 To 2018” report, consumers will be spending $414 billion online by 2018, a 57.4-percent increase from 2013.Read the full article