The Biggest Pitfalls of Building Personalized Customer Experience

Imagine a world where every interaction you have with a brand—no matter whether it's online, an email, a text, or an in-store experience—is tailored just for you, according to your likes and your preferences. That might sound far-off, but this personalized customer service is coming fast. Cutting-edge brands are already heading in this direction by delivering more accurate, ...Read the full article