The Content Marketer’s Guide to Rob Gronkowski

by Jordan Teicher
(Full disclosure: I drafted Rob Gronkowski on my fantasy team this year.) Most professional athletes aren’t famous enough to get major endorsement deals. Those that do typically just appear in 30-second commercials and sweat Gatorade or talk to Papa John. But New England Patriots tight end Rob Gronkowski, the transcendent bro that he is, has moved beyond that to become a content marketing stud.Read the full article