‘The Oprah Effect’ lives: Brands get boost from being on her ‘Favorite Things’ list

Even Oprah is an Amazon user. This year’s “Favorite Things,” her annual collection of extravagant gifts, are being made available for the first time as a special collection on Amazon. The curated landing page is organized under several categories, like “The Techie” and “The Fashionista,” with most of the 87 items available for Prime express shipping.Read the full article

  • The Oprah Effect

    inc.com - 2 readers, 5 Tweets - After scoring a coveted spot on The Oprah Winfrey Show , these Inc. 500|5000 companies saw their sales skyrocket.