Unilever’s Babs Rangaiah: ‘There’s a crisis in the ad business.’

by Brian Morrissey
Subscribe: iTunes | RSS | From cord cutting to ad blocking and fraud and measurement worries, there’s no shortage of bad news when it comes to the ad business. And for a marketer like Unilever, which is the second largest advertiser in the world in support of brands like Dove and Axe, that’s cause for concern, said Babs Rangaiah, global media innovation and ventures at Unile ...Read the full article